Social Media Essay Ideas

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Social media’s effect on consumer purchase intention and sales has been researched. While the precise causes vary from company to company, there is a recurring pattern: social media boosts consumer confidence and raises customer satisfaction. For instance, Mahrous, a professor of marketing at the University of Toronto, analyzed the research on the effect of social media on business-to-consumer enterprises and came to the conclusion that social media influences consumers’ purchase intentions favorably.

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